Terms of Service

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By creating a SEMAOS account or sending email through our service, you agree to these terms. They explain what we provide, what we expect from you, and how we handle billing, suspension, and dispute resolution.

Note: Final legal review is in progress; this page describes our current operating terms accurately and is enforceable as of the date above. Substantive changes will be announced with at least 14 days’ notice. Questions: legal@semaos.io.

1. The service

SEMAOS provides email marketing automation and sales engagement software. We process the emails you create and deliver them via Amazon SES; we track opens, clicks, bounces, and unsubscribes; we expose those metrics in dashboards. See our home page and pricing page for the current feature surface.

2. Your account

  • You're responsible for keeping your login credentials safe. We recommend WebAuthn passkeys over passwords; both are available.
  • You're responsible for the accuracy of the data you upload, including your business's physical mailing address — see Email compliance below for what that means and why it matters.
  • Account-holders must be 18 or older and authorized to bind their organization.

3. Email compliance and your responsibilities

You are the sender of record for every message you send through SEMAOS. SEMAOS provides the tools to compose, deliver, and measure email; you decide who to contact and what to say, and you are solely responsible for that email's compliance with all applicable laws — including the US CAN-SPAM Act and, where they apply, Canada's CASL, the EU/UK GDPR, and other regional anti-spam and privacy laws.

You specifically represent and agree that:

  • the physical postal address you provide is a valid address where you can receive mail — a street address, a registered PO Box, or a private mailbox all qualify — as CAN-SPAM requires in every commercial message;
  • you have a lawful basis (such as consent or an existing business relationship) to email each recipient, and you will honor every unsubscribe request promptly;
  • you will not remove, disable, or obscure the unsubscribe link or the physical mailing address SEMAOS includes in your messages.

You agree to indemnify and hold harmless SEMAOS and DevilDog Lab from any claim, penalty, fine, or damage — including regulatory enforcement under CAN-SPAM — arising from the email you send or from your failure to meet the responsibilities above.

4. Acceptable use

You agree not to use SEMAOS for any of the following — sending them is grounds for immediate suspension and account termination:

  • Unsolicited bulk email (“spam”) to recipients who did not opt in.
  • Mailing purchased, rented, or scraped contact lists. Every address you send to must have consented to hear from you, or have an existing business relationship with you. This applies to mail sent from a connected Gmail or Outlook mailbox exactly as it does to mail sent on our own infrastructure.
  • Email containing content prohibited by US law: fraud, harassment, illegal goods or services, child exploitation, violent extremism.
  • Phishing, malware distribution, or impersonation of any party, including SEMAOS itself.
  • Circumventing the suppression list — sends to addresses that have unsubscribed or hard-bounced are blocked at the platform level; attempting to bypass that block is itself a violation.

We monitor aggregate bounce + complaint rates. Tenants whose rates exceed 5% / 10% are throttled / suspended automatically — see the in-app deliverability dashboard for details.

5. Billing & refunds

  • Plans are billed monthly or annually via Stripe. The current tiers and prices are listed on our pricing page.
  • The 30-day free trial charges $0 upfront; a valid credit card is required at sign-up to deter abuse.
  • Upgrades take effect immediately and are charged a pro-rated difference for the remainder of the current billing cycle. Downgrades take effect at the start of your next billing cycle — you keep your current plan until then.
  • On-demand bank top-ups are non-refundable. Unused balance stays in your account indefinitely.
  • If you dispute a charge, contact support@semaos.io before initiating a chargeback. Chargebacks initiated without first contacting us may result in account termination.

6. Suspension & termination

We may suspend or terminate accounts that violate these terms, that fail to pay invoices, or that abuse our deliverability infrastructure. You may close your account at any time from settings; data is retained for 30 days post-closure (per our Privacy Policy) and then purged.

7. Service availability

We aim for 99.9% monthly uptime but don't currently offer a contractual SLA. Scheduled maintenance is announced via in-product banner at least 24 hours in advance when possible.

8. Intellectual property

You retain ownership of the content you create — email templates, contact lists, sequences. By using the service you grant SEMAOS a limited license to store, render, and deliver that content for the purpose of fulfilling the service.

The SEMAOS software, brand, and documentation are the property of DevilDog Lab and are not licensed to you beyond the right to use the service.

9. Limitation of liability

To the maximum extent permitted by law, SEMAOS's liability for any claim arising from the service is limited to the fees paid in the 12 months preceding the claim. We are not liable for indirect or consequential damages.

10. Governing law

These terms are governed by the laws of the State of Arizona, USA. Disputes that can't be resolved through good-faith communication go to binding arbitration in Arizona.

11. Changes to these terms

Material changes are announced via in-product banner + email at least 14 days before they take effect. Continued use of the service after the effective date constitutes acceptance.

12. Contact

Support questions: support@semaos.io. Legal / contract questions: legal@semaos.io.